The American Flatbread Case Study Example | Topics and Well Written Essays - 500 words

The American Flatbread - Case Study Example They believe in taking care of the customer and the employee, and always looking out for the best interests of the people, not the business, while maintaining a healthy, fresh, and fun-filled environment to work and eat in. George Schenk is the founder of American Flatbread. He not only owns the business but takes a large role in the daily activities of running the company along with his management team. One of his beliefs is that it does not matter who thought of the best idea; the best idea will be the chosen course of action. In the video, he mentioned that at times there are arguments between the management team, but that each person must swallow their pride for the betterment of the company. He also stated that by giving each employee a voice in the company, it leads to better ideas; and employees take an ownership role in doing the best job they can because they know their opinions matter. Schenk established the Medicine Wheel Project and Organic Food for Public Schools projects that has helped build his name and food philosophies nationwide. He has also written many different articles stating his philosophies and beliefs to the culinary community as well as taking a strong stance in political ac tivities in the state of Vermont. American Flatbread practices many different socially responsible activities that have made it well-renowned. The American Flatbread restaurants hold â€Å"Benefit Bakes†, which are fund raising events to raise money for social causes such as public health clinics and the preserving nature habitats. The company also serves food to medical patients, medical personnel and all of their families through the â€Å"Medicine Wheel† program. Schenk has also demanded that members of the community that are facing tough times can come to American Flatbread and they will have flatbreads on the house. It is important for small businesses to intimately connect with their communities so that as one struggles,